INDEPENDENT PERSPECTIVE. INFORMED DECISIONS. INDIA + GLOBAL
THE CURIOS
NOTEBOOK↗
Meet the editor ↗

ABOUT THE EDITOR

Sarang S. Babu

Founder & review journalist

A closer look at the brands behind the claims

Sarang S. Babu is the owner of The Curios Notebook, a new publication focused on in-depth reviews of B2B, B2C and direct-to-consumer companies in India and globally.

The editorial focus spans business software, payments, consumer fintech, stock brokers and consumer brands. Articles are intended to explain the offering, weigh its strengths and limitations, and put customer feedback in context.

Reviewers & researchers

Our reviewers and researchers contribute distinct industry perspectives to The Curios Notebook.

Sushmita Kumain

Finance reviewer & researcher

Sushmita specialises in finance. Her editorial focus is on financial products and services, including their costs, terms and suitability for different customer needs.

Albert James

B2B & B2C fintech reviewer & researcher

Albert specialises in fintech for businesses and consumers. His coverage focuses on how digital financial services address the different needs of companies and individual users.

Rahul Gandhi

Edtech reviewer & researcher

Rahul specialises in education technology. His editorial focus includes learning platforms, course offerings and the information learners need to assess their options.

Ganesh K

D2C reviewer & researcher

Ganesh specialises in direct-to-consumer brands. His coverage focuses on the product proposition and the customer experience when buying directly from a brand.

Chris Langford

Ecommerce reviewer & researcher

Chris specialises in ecommerce. His editorial focus includes online stores and marketplaces, with attention to the shopping journey, fulfilment and after-sales experience.

Find my writing elsewhere

You can also find my writing on DEV Community and Medium.

Experience and accountability

Each published review will identify its author, sources and research method. Where hands-on testing has taken place, the article will describe that experience and its limitations.

Read the research methodology ↗